BellCue Privacy Policy

1. Information We Collect

Account information — We collect information you provide when creating or managing an account, including your name, email address, mobile number, time zone, account preferences, and login information.

Household and student information — You may provide information about children and household members, including first names or nicknames, schools, grades, teachers, teams, activities, and the relationship between students and caregivers. BellCue is designed to be managed by adults. Children under 13 may not create BellCue accounts or receive direct BellCue text messages.

Gmail and email information — When you connect Gmail, BellCue receives permission through Google to access email information necessary to provide the service. BellCue's normal processing workflow retrieves and analyzes messages matching the Email Sources you approve. Depending on the message, BellCue may process sender and recipient information, subject lines, email bodies, dates and message identifiers, supported attachments, and information contained in PDFs, images, documents, and calendar files. BellCue uses this information to identify events, deadlines, required actions, schedule changes, supplies, packed lunches, forms, payments, transportation information, and other reminders.

Phone and messaging information — We collect mobile numbers, SMS-consent records, verification status, message-delivery information, opt-out status, and replies such as DONE, SNOOZE, MUTE, HELP, STOP, and START.

Billing information — Payments are processed by Stripe. BellCue does not store complete payment-card numbers. We receive billing status, subscription information, payment confirmation, and limited transaction details from Stripe.

Technical information — We may collect device, browser, IP address, session, diagnostic, security, and usage information needed to operate, secure, and improve BellCue.

2. How We Use Information

BellCue uses information to create and manage accounts; connect approved Gmail accounts; process approved email sources and attachments; identify which child or household member an item concerns; create and schedule reminders; send authorized text messages; process replies and preference changes; provide customer support; manage trials, subscriptions, and billing; detect fraud, misuse, security incidents, and technical errors; improve the reliability and usability of BellCue; and comply with applicable legal obligations.

3. Google User Data

BellCue accesses Google user data only to provide and support the features the user requests.

BellCue's use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

BellCue does not use Google Workspace data for advertising. BellCue does not sell Google user data. BellCue does not use Gmail messages or attachments to train general-purpose artificial-intelligence models.

BellCue processes selected email content through service providers only as necessary to create requested reminders, maintain security, troubleshoot errors, and provide support.

You can disconnect Gmail through BellCue's Connected Accounts settings. Disconnecting Gmail prevents BellCue from retrieving future messages from that account.

4. Artificial-Intelligence Processing

BellCue may use artificial-intelligence service providers to analyze approved email bodies and attachments and identify relevant information. BellCue limits the information submitted to those providers to information reasonably necessary to perform the requested processing.

AI-generated results may contain mistakes. BellCue provides source information and correction tools so users can review important dates, requirements, and assignments. Users remain responsible for confirming critical information with the original school, teacher, coach, organization, or sender.

5. How We Share Information

BellCue may share information with service providers that help operate the service, including providers of cloud hosting and databases, authentication, Gmail connectivity, artificial-intelligence processing, SMS delivery, payment processing, error monitoring, customer support, and security and fraud prevention. These providers may process information only to perform services for BellCue or as otherwise permitted by their agreements and applicable law.

BellCue may also disclose information when reasonably necessary to comply with law, protect users, investigate misuse, enforce agreements, or protect the rights and safety of BellCue and others.

BellCue does not sell personal information. BellCue does not sell mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers solely as necessary to operate BellCue, deliver requested messages, provide customer support, maintain security, process payments, and comply with law. Text-message originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

6. Data Retention

BellCue retains information only for as long as reasonably necessary to provide the service, maintain security, resolve disputes, and comply with legal obligations. Unless a longer period is reasonably necessary: original email bodies and attachments may be retained for up to 30 days after processing; structured reminders and household settings are retained while the account is active; account information may be retained for up to 90 days after account closure to permit recovery and complete deletion requests; and security, consent, billing, and transaction records may be retained longer when reasonably necessary for legal, fraud-prevention, accounting, or compliance purposes.

Deleting information from BellCue does not delete the original message from Gmail.

7. Security

BellCue uses administrative, technical, and organizational measures designed to protect information. No system can guarantee absolute security, and users should protect their account credentials and promptly report suspected unauthorized access.

8. Children's Privacy

BellCue is a parent- and caregiver-directed service. BellCue does not permit children under 13 to create accounts or receive direct BellCue texts.

Adults may provide limited information about children when managing family reminders. BellCue uses that information only to provide the requested family-organization service.

Optional teen recipients must be at least 13 years old, be authorized by a parent or guardian, and verify their own mobile number before receiving texts.

9. Your Choices

You may review and change Email Sources; correct extracted information; change reminder preferences; mute or resume reminder categories; disconnect Gmail; opt out of text messages by replying STOP; re-enable eligible texts by replying START; request an export of account information; and request account and BellCue-data deletion.

10. Data Deletion

You may request deletion through Account Settings, the Delete My Data page, or by emailing privacy@bellcuekids.com.

BellCue will delete or de-identify applicable information within a reasonable period, subject to records that must be retained for security, billing, fraud prevention, dispute resolution, or legal compliance.

11. Changes to This Policy

BellCue may update this Privacy Policy as the service changes. Material changes will be communicated through the website, account dashboard, email, or another reasonable method.

12. Contact

Questions or privacy requests may be sent to privacy@bellcuekids.com.